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QS Digital Marketing
Show Posters
All posters were designed and created for plays and theatrical performances. While designing these posters, I would work with the director of the show to get an idea of their vision. Simultaneously, I would implement my creative input based on the script and the story.
Flyers
Social Media Advertisement
For the play, Exit Pursued By A Bear, I created fake tweets that were based on the toxic male character, Kyle, and the internet trend "red flags". All tweets are linked to things Kyle has either said or done in the show.
Click on the image on the left to view the entire post.
For the musical, A Christmas Carol the Musical, I create a holiday/Christmas card. I used the promotion photo taken by Kelly Tunney.
To give the audience more information about Cal Theatre's Spring play and musical, I created an Instagram post that covers the dramaturgy/historic information about both shows.
Click on the image on the left to view the entire post for Godspell.
Since The Drowsy Chaperone takes place during a wedding, I created a "Save the Date" for the two main characters who are getting married. The bottom dates and time are for the performance.
This post is inspired from the high energy dance number, "Toledo Surprise", from The Drowsy Chaperone. The recipe card follows the lyrics of how to make a Toledo Surprise.
Video Production & Editing
Based on the glambot trend, I created a teacher rendition of "testing season" archetypes, participating in the trend. I styled each character and played with various poses until I found the final one.
**sound was unable to transfer over to website
For Carnegie Learning, I produced a comedic and factual TikTok to increase views and clicks for a blog posts about the ethical ways to use AI in the classroom. I used research information from the blog post and other creditable sources.
For Cal Theatre, during Covid-19 lockdown, I conducted a series of first year student interviews via Zoom. In addition, I edited the videos and created the questions. Here is one interview from the series.
I pitched and produced the TikTok idea of reenacting true teacher stories shared by Carnegie Learning employees. This is one of the videos from that series.
Videos below are TikToks for Carnegie Learning based on trending sounds/songs requested by the marketing team. I added my own creative direction to make the TikToks interesting.
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